Book Design · 10MS English Centre · 2025
Big adventures start with little learners.
- Designed by
- Asif HossainCreative Director, Colour & Layout Guide, Illustrations
- Character Design
- Saba Islam
- Cover Design
- Md Majharul Islam
- Illustrations
- Zahid Hossain, Adib Shahriar, Fahan Khan
The programme
It couldn’t feel like homework.
Kids’ English is 10 Minute School’s three-year programme for children aged 5 to 10. It teaches English through stories, play and phonics, with social-emotional learning and 21st-century skills built into every level.
This book is where it begins: Level 01, Semester 01. A serious-looking textbook would have lost them on the first page, so I set out to make it feel like the first day with new friends, where the English simply happens along the way.
- 3years
- 3levels
- 2semesters in each level
- 36lessons in each semester
Meet the class
Four friends carry every lesson.
Hello! I am Boo.
BooHi! My name is Ellie.
EllieLet’s be friends!
BingoI’m Puffy.
Puffy
The layout idea
Read it like a comic.
The stories don’t sit in paragraphs. I cut the page into colour panels, so a child follows a scene moment by moment and reads each speech bubble without being asked to.
- Diagonal cuts keep the page moving, so no two scenes feel the same.
- One colour, one moment. Each panel is a single beat of the story.
- One short line per bubble, so the English stays within reach.
The roadmap
Eighteen chapters, one road.
The book is planned as a journey, from a first hello to a child’s own learning tree. Scroll, and walk it with Boo.
- 1Hello!
- 2I Feel Happy!
- 3My Day
- 4I Like It!
- 5Meet My Family
- 6My Friend
- 7Rules in My Class
- 8My School
- 9When I Grow Up
- 10Please Help Me
- 11You are Nice!
- 12Working Together
- 13Sorry and Thank You
- 14Breathe and Calm Down
- 15Let’s Talk
- 16Good Choice!
- 17I Love Nature
- 18My Learning Tree
The layout guide
One chapter, one rhythm.
Every chapter walks the same way. Children stop asking what to do next, and the teacher always knows where the class is. Here is Chapter 2, laid flat.
Section A
The story, then the first activities
Section B
A second scene and more practice
Word List
Every new word, in one place
My Words
A grid to write them down
The colour guide
Five soft grounds, one loud tag.
I replaced the white page with five soft colours that take turns from page to page. They are bright enough to feel like play and pale enough for black text to stay easy to read.
- Sun#FADE46
- Sky#9DDBF0
- Leaf#CAE2A6
- Peach#FCD1A2
- Blush#FAC1C1
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- Coral tagsThe one loud colour marks each activity, so a child always finds the next task.
- Word chipsThe words to use sit in a clean strip, right above the sentences.
- Wavy edgesColour blocks split a page into activities, and the hand-cut edge keeps it playful.
- White boxesWhite always means “this space is yours”. It’s where the pencil goes.
Inside the book
A look through the chapters.
The last page
Because you are a champion.
The book doesn’t end on a test. Children grow a tree of their favourite things, play one last game about themselves and make a champion medal of their own.
Then the four friends ask one question: ready for the next one? Level 01 is only the start of the road.