00:30The show
Late night, lit up.
What a Show! is a late-night talk show on YouTube, produced and hosted by Rafsan Sabab. Celebrities, stars and achievers take the couch for candid, funny conversations, broken up by games and segments you won’t find on other talk shows. It premiered in March 2019.
- HostRafsan Sabab
- FormatTalk show, games, segments
- HomeYouTube and Facebook
- PremiereMarch 2019
01:00One sign
Built like a neon sign.
The show needed a mark that feels like a live room at night, holds up as a tiny thumbnail and keeps the fun in the name. The answer was one sign: a hand-signed “What a”, a loud SHOW! inside a stage frame, and a mic beside it, each drawn as a single tube. Switched on, it glows over a dark set. Switched off, the same lines work in one colour anywhere.
- A live room at nightDark ground, with light only where the tubes are.
- Thumbnail firstA big SHOW! in a clear frame reads at a glance.
- Fun in the nameA signature script and an exclamation mark do the talking.
02:00Lights on, lights off
Lights on. Lights off.
In neon on the night ground, or as a single line on pink, blue, black and white. The round versions sit in profile pictures and stickers.
03:00On the move
Same show, on the move.
For the On the Move episodes, the sign got a ride: a small bus that parks right under the frame.
04:00The tubes
Colour comes from light.
The ground stays dark so the colour can glow: pink and violet for the frame, blue for the show, yellow for the mic. Tap any colour to copy it.
05:00The voice
Clean, loud, a little signed.
Aa
Nexa Bold
Headlines, show info and countdowns.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Aa
Nexa Light
Supporting lines and small print.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
The signature
The “What a” is a signature script, drawn into the mark as a white tube.
Avant Garde Demi Oblique
Guest names on thumbnails, fast and slanted.
06:00The reel
Lights, camera, logo.
07:00Countdown
Four hours to showtime.
Every premiere was counted down on social: four hours, two hours, fifty-nine minutes, then LIVE NOW at 8 PM.
08:00Season 01
Season one, on every screen.
Every episode got its own key art: the guests, the episode tag and the sign, with a trailer cut for each. When the views climbed, the thumbnail said so. That 200k+ was passed long ago.
And out on the street.
09:00Live taping
Live, in the room.
The show also taped episodes in front of a live audience. The sign met them at the entry, stood by the photobooth and lit the screens on stage.
10:00Merch table
Take the show home.
On dark grounds the sign glows; on light ones it turns to a single line.
10:30Credits
- Show
- What a Show!
- Host
- Rafsan Sabab
- Brand Designer
- Asif Hossain
- Year
- 2019
Thanks for watching!
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