01Proportion
The brush “S” of SVSS is the deciding unit. Its size is 1x, and every measurement in the logo is taken from it — a 1x square that is kept whenever the logo is scaled.
Brand identity · 2021
Satellite Vision Sea Sports — Brand Identity
Satellite Vision Sea Sports
An identity built to be spotted from the sky — and remembered back on the sand.
- Client
- Satellite Vision Sea Sports (SVSS)
- Brand Designer
- Asif Hossain
- Year
- 2021
- Location
- Cox’s Bazar, Bangladesh
01Briefing
One beach. One boat. One sky.
In 2021, Satellite Vision Sea Sports — billed as the company that brought parasailing to Bangladesh — was flying riders over Cox’s Bazar beach. The job was to give it one face: on a beach banner, a speed boat, a crew jersey and a phone screen, and still read at a glance from the sand.
30
crew members
5
international trainers
2
rides — Regular & Super Duper
Nov→Mar
peak season
As of 2021 · Source: The Business Standard
02Gear up
A logo that is the ride.
Most logos describe a business. This one shows it happening. Six elements, taken straight from the service, add up to one moment of parasailing.
Read together: a rider, towed by the boat, under the sun, over the waves.
03Rules of flight
One drawing, one system.
The guide turns the drawing into rules, so the logo is identical on a 120-pixel avatar and on a beach-front banner.
02Exclusion zone
Nothing — no graphic, no text — may enter 2x on any side of the logo. Anything inside that zone breaks the guideline.
03Size
120 px is the smallest the logo may ever appear. 180–300 px are working sizes; 360 px is the standard.
04Placement
On every artboard the logo sits in one of two places: the bottom-left or the top-right corner, 50 px in from the edges.
05Never recoloured
The logo has one colour scheme — its own. On white, on black or on a brand colour, only the ground changes; the mark is never redrawn or recoloured.
04Take-off
A palette built for open sky.
Seven primary colours carry the fun, the strength and the push beyond the boundary; five secondary colours add variety without leaving the family. Every colour comes with five working tints. Tap any colour to copy it.
Primary palette 7 colours
Secondary palette 5 colours
05Altitude
Calm on paper. Loud on the beach.
Two voices. Lexend Deca keeps documents, captions and screens clear and friendly. Two hand-painted brush faces — Rustico and James Stroker — do the shouting on banners, jerseys and posters. Hasan Meghaloy carries the brand in Bangla.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &!?
LightRegularMediumSemiBold
06Splash
Dressed for the water.
The crew is the brand people actually meet. The jersey went through three rounds — from a canopy-print sleeve, to a cleaner cut, to the final full-sleeve kit with each crew member’s name on the back.
Full sleeves with the canopy print, and every crew member’s name on the back.
07Landing
The sky is here — on the beach.
The brand’s biggest canvas: a wide Parasailing Point banner for the beach front. The brush headline does the selling; the logo signs off like a stamp.
And the small things — letterhead, business card, staff ID, mug and cap. The same parachute, sized down.
If your brand needs to be seen from far away — and remembered up close — let’s build it.