Thumbnails · Posters · Covers · 2021

Ten singers, one quiet studio, one evening each. I designed the season’s visuals for Channel i, so every thumbnail, poster and cover felt like the same room.

Show
Channel i × Hatil
Creative Designer
Asif Hossain
Year
2021

01One template, five colours

Same room, a different light for everyone.

The Piano Lounge is Channel i’s music show, presented with Hatil and hosted by Manam Ahmed. Each episode gives one artist four of their best songs.

I kept one calm layout so the season reads as a single evening: the singer on the left, the logo on the right, the name set big underneath. Only the colour changes, so you can tell whose episode it is from across the feed.

Episode 1 thumbnail, Tahsan Khan, in magentaEpisode 2 thumbnail, Fahmida Nabi, in stage blueEpisode 3 thumbnail, Shofi Mondol, in warm oliveEpisode 4 thumbnail, Shafin Ahmed, in violetEpisode 5 thumbnail, Rezwana Chowdhury Bonna, in rose pink

Episode 01magenta

Press a key

Episode 1 thumbnail with six numbered points marking its parts 123456

Anatomy of a thumbnail

  1. Marks Hatil and Channel i, always top right.
  2. Logo The keys, the show name, the same spot every time.
  3. Credit One quiet line for the executive producer.
  4. Episode tag A small white label, so the number is never missed.
  5. Name Big, heavy and flush left. The face does the rest.
  6. Grade The one thing that changes: a colour for each singer.

02Four songs

Each song got its own thumbnail.

Every episode holds four songs, and each one is posted on its own. For Tahsan Khan’s episode the title becomes the song, with the singer’s name on a black strip underneath.

Setlist

Episode 01
Tahsan Khan

  1. 01Alo
  2. 02Chhuye Diley Mon
  3. 03Prematal
  4. 04Prarthonad

The Piano Lounge · Channel i Music

Thumbnail: Alo by Tahsan Khan
Thumbnail: Chhuye Diley Mon by Tahsan Khan
Thumbnail: Prematal by Tahsan Khan
Thumbnail: Prarthonad by Tahsan Khan

03For the feed

The same evening, in a square.

From the launch poster, “from 2 September on Channel i Music”, to a post for each episode, and one asking the audience who they want to see next.

Launch poster: the season’s five singers above the show logo, from 2 September on the Channel i Music YouTube channel
Launch poster in a square: the five singers above the show logo, from 2 September on the Channel i Music YouTube channel
Poster: Tahsan Khan, exclusively on Channel i Music
Poster: Fahmida Nabi, exclusively on Channel i Music
Poster: Shafin Ahmed, 4th episode only on Channel i Music
Poster: Rezwana Chowdhury Bonna, 5th episode only on Channel i Music
Bangla question poster asking the audience which singer they want to see in the next episode

04Covers

A cover for every guest.

The page changed with the season. A black panel for the logo, a grey gradient for the guests and one red stripe, so a new episode only meant a new pair of faces.

The Piano Lounge Facebook cover: the season’s singers standing together on a grey gradient, with the show logo, Hatil and Channel i and a red stripe along the bottom
Facebook cover: a guest and the show’s host beside the show logo
Facebook cover: a guest and the show’s host beside the show logo
Facebook cover: a guest and the show’s host beside the show logo
Facebook cover: a guest and the show’s host beside the show logo
Facebook cover: a guest and the show’s host beside the show logo
Facebook cover: a guest and the show’s host beside the show logo

05On YouTube

One picture, cut for every screen.

YouTube shows the same channel art differently on each screen: all of it on a TV, a thin strip on a laptop, even less on a phone. So everything that matters sits in the small safe area in the middle.

I built the season’s channel art that way. See it on Channel i’s YouTube

The season’s channel art · 2560 × 1440

The Piano Lounge YouTube channel art: the season’s singers on a grey gradient with a red stripe, all inside the centre safe area

That’s a wrap

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