Brand Identity · 2026

Origene Brand Identity

A trust-first identity for Bangladesh’s farm-to-table supply chain

Client: Origene by MalikA Malik Seeds brand
Brand Designer: Asif Hossain
Year: 2026
Status: Launched
Link: Origene on Malik Seeds ↗

01 Seed

Bangladesh doesn’t lack vegetables. It lacks proof.

Since 1969, Malik Seeds has put the right seed in the farmer’s hand. But its role ended once the seed was in the ground. What happened between the field and the family’s plate was out of sight — and that is exactly where trust breaks.

20–40%

of vegetables are lost before they reach a buyer

Iram Malik, Director · LinkedIn

$1.5B

lost along the chain every year

Iram Malik, Director · LinkedIn

85–90%

of vegetables move through traders with no traceable source

Iram Malik, Director · LinkedIn

30–50%

of vegetables tested in Dhaka markets carry excess pesticide residue

Origene by Malik · malikseeds.com

So Malik Seeds set out to own the journey all the way to the plate. The brand’s job was simple to say and hard to do: make “safe food” believable.

02 Root

A vertically integrated farm-to-table ecosystem.

Origene bridges the gap between disciplined cooperative farmers and safety-conscious urban consumers through a rigorous, data-backed supply chain anchored in global safety standards and laboratory verification. It doesn’t broker third-party commodities — it controls the crop cycle from seed to shelf.

Mission

Build a transparent supply chain integrating thousands of farming families to deliver certified safe foods to health-conscious urban consumers.

Vision

The most trusted name in Bangladesh’s farm-to-table supply chain — the brand that made safe food mean something.

1Sourced from certified farmers
2Batched & traced at collection
3Processed & lab-tested
4Delivered under full cold chain

A farmer tending vegetable rows under the Origene mark

From Soil to Table!

The Origene mark grown as a living plant, rising out of the soil

03 Sprout

Three rounds to one mark.

The brand began life as Planted by Malik Seeds. Over three client presentations, the name and the mark were tested, narrowed and rebuilt — until an idea from the very first round came back as the answer.

Round 01

Planted by Malik Seeds

Three directions, three different bets on what the brand should lead with.

Explored

The Unbroken PromiseAn infinity loop for an unbroken supply chain, cradled by a farmer’s hand.

Explored

Nature at the CoreA pure logotype, built to stay legible on phones and fast-moving packaging.

Explored

The Mark of OriginA seal of authenticity. Its brief: “unique source, like the fingerprint of farmers.”
Round 02

Planted by Malik

Narrowed to one theme — the journey from farmer to family table — told three ways.

Explored

The SealA sprout held in an open hand, stamped like a mark of approval.

Explored

Cradling HandsTwo hands growing into leaves: care passed from grower to buyer.

Explored

The Sprout PThe sprout abstracted into a geometric “P” lettermark.
Round 03

Renamed: Origene by Malik

A new name rooted in origin, and a hand holding a heart-shaped sprout, pushed across nine lockups, a brand story and packaging tests.

Explored
Final

The fingerprint

Chosen ✓

Round 01’s brief — “the fingerprint of farmers” — came back as the whole idea. Hands and sprouts said care; a fingerprint says proof. That is exactly what a traceable brand has to promise.

One mark, six meanings.

A fingerprint is the most personal proof there is — it says this was touched by a real person. Coiled into an O and crowned with a sprouting leaf, it becomes Origene’s promise: every pack traces back to a farmer’s hand.

Origene mark on its construction grid with leaf-sized clear space — **Clear space:** the mark’s own leaf sets the minimum margin on every side.

Reversed: one ink, white on dark — for stamps, embossing and dark grounds.

Positive: one ink, black on light — for single-colour print and newsprint.

04 Grow

Every colour is a crop.

Neem anchors trust. Snap Pea brings freshness. The harvest tones give each product line its own voice without breaking the family. Tap a colour to copy it.

The six Origene colours with their shades and tints over soil — **Shades & tints:** each crop colour ships with darker and lighter steps for depth, layering and UI states.

Lockups on colour: every colour can carry the full lockup, in English and Bangla.

05 Voice

Bilingual by design.

Origene speaks to Dhaka’s urban families in both languages, so the identity was built in both from day one. Neither is a translation of the other — each wordmark is drawn to sit on the same mark with the same weight.

English typography: Google Sans primary, Minion Variable Concept secondary — **English:** Google Sans for geometric clarity in headlines and UI; Minion Variable Concept as a classic serif for editorial accents.

Bangla typography: Kohinoor Bangla primary, July secondary — **Bangla:** Kohinoor Bangla’s clean, low-contrast strokes for everything from headlines to body; July for captions, callouts and character.

06 Field

The supporting system.

A leaf pattern, a textured wordmark, a crop-and-tool icon family and a photography rule. Small pieces that let the brand fill any surface without shouting its logo.

Pattern & texture: the leaf from the mark repeats into a quiet pattern, and the wordmark can carry real crop photography.

Iconography: two families — colourful produce for the shelf, solid tools for the farm and the supply chain.

Photography rule

Real farmers. Real kitchens. Natural light.

A mother at home with a crate of fresh vegetables — Market

A family sharing a meal of fresh vegetables — Table

Three farmers smiling in a green field — Farmers

A farmer weighing beans while a tablet records the batch — Traceability

A farmer holding cauliflower and tomatoes at harvest — Harvest

A mother and child washing vegetables in the kitchen — Kitchen

Photo + colour rhythm

Produce photography alternates with solid crop-colour tiles carrying the mark — a ready-made grid for feeds, menus and shelf talkers.

07 Harvest

The brand in the world.

One system, every touchpoint. Each application tests a different part of the identity — and every one is built from the same three ingredients.

Origene business cards in Neem and Snap Pea — **Business cards**Neem and Snap Pea alternate across the set, and the fingerprint stands in for the “O” — the mark doing double duty as a letter.

Origene tote bag — **Tote bag**The leaf, scaled up to one bold shape — recognisable across a busy market before anyone reads a word.

Origene Neem Powder packaging — **Packaging**Neem green with hand-drawn neem leaves: the crop inside becomes the pattern outside.

Origene illuminated signboard — **Signage**The brand at its simplest — Neem field, two lime leaves, wordmark — built to be read from the street.

Origene From Soil To Table billboard — **Billboard**Farmer on the left, family table on the right: the tagline told as one photograph.

Origene staff ID card on a lanyard — **ID card**The same leaf curve frames staff identity, so the system holds even on a lanyard.

Origene app icon on a phone home screen — **App icon**Compact enough to stay legible at icon size on a crowded home screen.

Why it works

Every piece reuses just three things: the fingerprint mark, the leaf shape and the crop palette. That restraint is what makes a brand-new name feel established from day one.

In Bangla, on the feed: promotional posters where the produce is the hero and the mark signs off like a seal of origin.

Bangla poster: bottle gourd from farm to table

Origene Instagram story templates — **Stories:** a framed template that keeps the mark, the wordmark and an italic serif accent in the same place every time.

Origene Instagram feed posts in Bangla — **Feed:** Bangla-first posts built on the same grid, ready to be filled by the team.

08 Table

“Safe, nutritious vegetables for families. Dignity for the farmers who grow them.”

— The Origene promise

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