Brand identity · 2025
Alopoth · the path to light.
A brand for Bangladesh’s teachers: a place to be seen, to teach and to grow.
01About · আলোপথ
Alopoth is a digital marketplace that connects teachers and students across Bangladesh. Teachers build a profile and list their batches, courses, notes and exams; students find, compare and enrol from anywhere in the country. Alopoth isn’t a tutoring platform itself. It’s the bridge between the two. Led by CEO Md Mahbubur Rahman, it is now live on the web and on Android.
খুঁজে নিন আপনার পছন্দের শিক্ষক
বাংলাদেশের যেকোনো প্রান্ত থেকে
02Two sides
The brand had to speak to a teacher building a career and a student looking for the right mentor, without talking down to either.
For teachers Subscription
Private tutors, school and university teachers, coaching instructors.
Needs: visibility, more students, digital materials, easier payments.
For students Free access + paid courses
School and university students, exam candidates, skill learners.
Needs: a reliable teacher nearby or online, notes and courses, better results.
03What it stands for
Mission
To give teachers the digital tools to build, manage and grow their careers on their own terms.
Vision
Bangladesh’s largest teacher-first marketplace, where every educator has a brand and every student finds the right mentor.
Tone of voice
04Where the light came in
Before any screen, a pencil note: অ → আলোপথ. The first letter of the name, drawn as a path that keeps going. Around it, the ideas that shaped the mark: the spiral journey, a learning path, dynamic growth, and a spiral that could stand in for the O.
05Three paths
Three concepts went on the table. Each one read the name differently: light as phases, light as a sunrise, and light as a path.
Explored
Explored
Chosen06The spiral
The icon is a single, fluid line. It reads as a path, a learning journey that grows instead of running straight. It is also the অ of আলোপথ, and it takes the place of the O in ALOPOTH.
07Two scripts, one mark
Every lockup comes in both scripts, stacked or in a line, on white, black and both brand greens. The app icon carries the spiral alone.
08Light and depth
Light Grass Green brings the energy; Aqua Deep brings the trust. Each has seven steps from light to dark. Six accents add range for illustration and campaigns. Tap any colour to copy it.
Light Grass Green
Aqua Deep
09Voice in type
Avenir Next sets the Latin text and Li Shadhinata 2.0 sets the Bangla, both at their clearest weights. Icons follow Google’s Material style, so the product feels familiar from the first tap.
10On the path
From the website and the app to cards, cups and notebooks, the spiral leads every piece.
Building something people should be able to find? Let’s give it a mark that shows the way.