00 · The evening · 9 December 2023
10MS Townhall 2023
One evening to close a hard year. I art-directed everything a guest touched that night and built it with Majhar and Zahid, from the invite in their inbox to the crest in their hands.
- Art Direction & Execution
- Asif Hossain
- Execution
- Md Majharul Islam, Zahid Hossain
- For
- 10 Minute School’s year-end townhall
- When
- Saturday, 9 December 2023
- Where
- Thai Chi Restaurant, Level 7, Bijoy Sarani, Dhaka
01 · Invited
The night started in the inbox.
HR sent the invitation as one dark card: a short letter, the details, and the theme line at the bottom.
02 · Wristband on
Five colours, one line.
At the door, everyone got a band: “10MS Townhall 2023” at both ends over the theme words, in five colours.
03 · Walk in
Every piece, at its real size.
On screen they all look alike. At the venue they were not: here they stand on one floor, to scale, next to a person. Tap any to open it.
04 · Pick a prop
Twelve inside jokes, on sticks.
The photobooth needed something to hold. Each placard is a line the office actually says, in Bangla and English, from “HOOK টা মিসিং” to “Sharing by EOD”.
05 · The wall
One question, sixteen feet wide.
A wall asked the room where they wanted to see 10MS in five years, with space for the answers.
06 · The Legacy Club
The night’s peak. People five to eight years into 10 Minute School joined a club of their own: a crest with their name, a scarf, and their face on the big screen.
07 · A note
From the co-founders, on paper.
Every guest got a printed card, 11 × 8 inches: a short letter from the co-founders about the year, signed off “Onwards & Upwards!”. Quiet and light, so it reads like a letter, not a banner.
08 · Wear it home
A 10 made of words.
The townhall tee: on the front, a big 10 built out of words with a red hand like the logo’s; on the back, just the logo.
Home time
Together, towards tomorrow.
Need a night people remember, down to the wristband?